SUMMARY
Okta launched a new pricing strategy.
CHANGES
Price Changes: Prices are now tied to tiers. A la carte options still exist, but are a secondary option.
Packaging Changes: The updated pricing page introduces new suite-based pricing tiers: Starter, Essentials, Professional, and Enterprise with bundled features and annual billing, replacing the original à la carte pricing model for individual products and features.
ANALYSIS
Okta is streamlining its pricing structure by introducing suite-based tiers—Starter, Essentials, Professional, and Enterprise—bundling features for a more cohesive offering.
This shift from an à la carte model to a platform solution is likely geared to increase ACVs and create easier choices for customers.
