PricingSaaS Community Roundup
This Week: April 14 -20
The Hot Topic 
How do you price a new product - without guessing or overengineering?
Shared pain:
- No clear benchmark for a net-new product
- Pressure to balance speed to market with pricing confidence
- Fear of anchor bias from existing pricing
Key insights:
- Pricing is not a one-time event - build for iteration
- Avoid using current pricing as a crutch for new value
- Customer discovery isn’t just for product - it’s critical for pricing
Fresh ideas:
- Start with problem intensity, not competitor pricing
- Run low-risk price tests before launch (positioning mockups, surveys)
- Treat pricing as a learning loop - optimize post-launch
Full convo here.
Market Moves 🏃♂️➡️
- Ringcentral made changes to their pricing plan
- Dropbox renamed plans and updated thresholds
- Evernote removed a plan
LinkedIn Crossover 
- From Ulrik: Metric granularity as a small win in pricing models
- From Rob: The power of defaults
- From Kyle Poyar: The AI monetization matrix
Events 
Coming up
Thursday April 24: AI Credits Models Webinar with Ulrik
Join to unpack the most important considerations when implementing a credit model for AI products.
Keep your eyes on your inbox for the invite.
Monday April 28: AMA with Sam Lee - [ENTER YOUR QUESTIONS NOW]
(Questions for Sam Lee - PricingSaaS AMA on April 28)
Sam’s led pricing at ServiceNow, Snowflake, and now HubSpot - some of the biggest names in SaaS.
He’ll be set to cover your qs on:
- How to build pricing models that scale
- What a high-performing pricing org looks like
- Tying pricing to business goals
Don’t miss out - submit yours now.
From the Good-Better-Best Newsletter 
Why Pricing and Packaging Are Having a Moment
Anecdotally, it feels like Pricing and Packaging are having a moment.
When I started this newsletter in 2020, there were really only two consistent writers building meaningful audiences around SaaS pricing: Patrick Campbell and Kyle Poyar. Fast forward to today, and there are tons of consultants and operators creating great work about pricing and packaging strategy.
But it’s not just content.
Over the last 5 years, a new crop of startups have emerged to help companies better leverage pricing and packaging. These companies have fresh takes on quote to cash as a whole, including feature management, billing and metering, and ROI calculation.
None of this is happening in isolation and as a student of it all, I’ve thought a lot about why it’s happening, who the players are, and how to make sense of it for SaaS builders who want to set themselves up to leverage pricing going forward.
One of my favorite frameworks for thinking about this comes from the team at Schematic, and the idea of the 3 stacks.
Put simply, the argument suggests that the needs for modern SaaS builders have fundamentally shifted due to three macro factors…
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