PricingSaaS Community Roundup
This Week: April 7 -13
The Hot Topic 
If PLG is about sign-ups, why do all pricing pages look the same?
Shared pain:
- Same old Free / Pro / Enterprise layout
- Generic feature lists, little context for different users
Key insights:
- Most pages serve internal alignment, not buyer clarity
- PLG ≠ one-size-fits-all—different personas still need tailored paths
- “Compare plans” tables often feel like homework, not value
Fresh ideas:
- Use-case paths: “I’m a founder / I’m in ops”
- Interactive recommenders to guide users
- Segment by goals, not just features
Full convo here.
Market Moves 🏃♂️➡️
LinkedIn Crossover 
- From John: Okta’s shift from à la carte
- From Rob: Figma’s pricing page evolution
- From Ulrik: Why your sales team need to understand the ‘why’ behind pricing
Events 
Coming up
Thursday April 24: AI Credits Webinar with Ulrik
We’re diving into the upcoming PricingSaaS AI Credits Report with expert analysis from Ulrik. Keep an eye on your inbox for the invite.
Tuesday April 28: AMA with Sam Lee - ENTER YOUR QUESTIONS NOW
Sam’s led pricing at ServiceNow, Snowflake, and now HubSpot - some of the biggest names in SaaS.
In this AMA, he’ll be set to cover your qs on:
- How to build pricing models that scale
- What a high-performing pricing org looks like
- Tying pricing to business goals
Don’t miss out - submit yours now.
From the Good-Better-Best Newsletter 
Last December, Okta CEO Todd McKinnon teased a simpler pricing model in Okta’s Q3 earnings call. When asked how he’s thinking about pricing and packaging going into 2025, he said the following:
We have a bunch of things we’re modeling out and experiments we’re doing. I think the main idea is our pricing right now is pretty a-la-carte and we’re looking at more additions or simplified pricing. We’re seeing good patterns of how people buy Good-Better-Best and we’re looking at options to make that easier for customers to consume.
I’ve been jokingly saying GBB is forever, regardless of where SaaS pricing goes. But it’s kinda true 
As you can see below, Okta’s previous pricing model was a-la-carte with an annual contract minimum of $1,500…
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