One question from us, once a week.
Share your take 
What’s your favorite real-world pricing case study?
Not theory. Not frameworks.
The pricing move that actually worked - and stuck with you.
Maybe it unlocked a new revenue stream.
Maybe it flopped but taught you something priceless.
Whether it’s from your company or one you admire, drop it below 
Let’s build a library of real pricing wins (and lessons).
I’ll kick this off. I have two favorites in the world of SaaS:
Zoom’s Freemium Strategy: When Zoom entered the market, the other players offered a Freemium plan, but limited it to 2-3 users. Zoom flipped this on its head, offering the free plan for 50 users, but limiting meeting duration to 40 minutes. Have always thought this was a master class in how to thoughtfully limit a free plan to draw users into a product, but also ensure the plan doesn’t cannibalize paid plans.
HubSpot’s 3-Part Tariff: In the early days of HubSpot, they charged a flat fee for each plan, and due to higher churn from SMBS, were struggling with net dollar retention. Inspireed by the team at Sequoia, they changed to 2-axis pricing, where they offered a base fee, and a variable fee based on contact volume. The results speak for themselves!
Hi everyone, just jumping in here 
I’ve always admired Google’s pricing and product strategy with Google One. At first, it felt like they were simply pushing an upgrade for extra storage,something users could get, but didn’t perceive a lot of value in. Then they rebranded it as Google One in May 2018, bundled in real benefits like 24/7 access to live support, mobile-device backup, enhanced security tools, VPN, and even Google Play credits
By packaging all of that together, they didn’t just sell more storage, they created a service people felt was worth paying for. Now it’s not just extra gigabytes, it’s a full-featured subscription with tangible value. Definitely a smart, strategic move!
Great callout @Emiliano_Loiacono! This is one of the few services I actually pay for every month.