Hey gang,
We’re back with a new resource to combat AI pricing overwhelm.
When we talk to founders, nearly every single one is considering a dramatic pricing overhaul in the age of AI.
It’s good to plan for the future — no qualms with that.
But here’s what many are forgetting: in pricing, little details lead to massive wins.
We’ve been tracking thousands of pricing changes over the past couple years.
The best SaaS companies aren’t making huge structural shifts.
They’re running smart experiments that fuel the 3 core growth levers: Acquisition, Monetization, and Expansion.
Some Examples:
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Slack bundling its AI add-on into its core plans
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Shopify price anchoring to make core plans look 40% cheaper
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Canva adding a user minimum to the Teams plan to drive ARPA
These aren’t massive overhauls. They’re tactical experiments you can implement this quarter.
We packaged our favorite pricing plays from companies like Hootsuite, Mailchimp, and Vimeo into a quick reference swipe file. If you’re feeling stuck on pricing or overwhelmed by the scope ahead, these examples will get the juices flowing.
Download the Pricing Experiments Swipe File →
Sometimes the biggest breakthroughs come from the smallest changes.
Rob + John