IMPORTED FROM SKOOL
Original Post was posted by Jakub Jukowski on Jan 21
As in the title, I’ve recently sent out the communication on the price increase to a group of clients receiving them. The open rate is 80%, but literally no client reacted.
Is this generally a good thing or a bad thing? No reaction is needed from them, I’m just wondering whether I should be fearing this or not?
Oz Guner • Jan 22
My hypothesis is that there’s no reaction because they’re in the evaluation phase of the new offering.
Price increase is never a good thing from a client’s perspective. No one says, “I wish I was paying more for this service.” That said, there are several reasons why clients stick around after a price increase:
Jon Manning • Jan 25
I agree with Oz and would add that the evaluation phase could also extend to evaluating a new vendor.
Thomas Kjaergaard • 23d
Expect to hear from those who have questions or want to challenge the new pricing.
You will probably not hear from those who accept the new prices.
You know for sure how many accept the new prices when the payments start coming in.
That point in time is after the complaints and challenges.
So you have to be patient and compare if there are too many complaints and cancellations compared to how many you have warned about the new prices.
If the <accounts cancelled> / <accounts warned> ratio is accepta… See more
Ulrik Lehrskov-Schmidt • 14d (edited)
I’m sorry to say this, but it’s a bad thing.
… because you’ve almost certainly not raised prices enough.
I shot this commentary for you with how I handle the increases + the follow-up communication leading up to the invoicing moment (which is what comes next for you).
Video (5 mins): How to interpret customer reactions to price increases.
Good luck!