Looking forward to this discussion! I have a few burning questions that focus on the intersection of a multi-product offering and your internal systems.
- When becoming a multi-product offering that targeted distinct personas, how did HubSpot manage the challenges of subscription management and billing? What was the secret to effective scaling here?
- Over the course of the years, I’ve noticed HubSpot has pulled back on enabling self-service purchasing for plans targeted at businesses and enterprise - what has been the benefit of this change?
- Self-servicing trials don’t seem to be a part of the current strategy - were they ever? Why aren’t they today?
Thanks!