This Week: July 14 - 20
The Hot Topic 
“We want to fix our pricing, but don’t know where to start.”
- Do we reassess our value metric?
- Do we repackage our product?
- Do we raise prices?
- Do we refresh our discounting slope?
These questions can make a pricing project feel like an endless maze before you even start.
Over the past 6 months, we’ve been working closely with Ulrik Lerhskov-Schmidt and the team at Willingness to Pay to craft a solution 
This assessment has one goal: help B2B SaaS teams identify, quantify, and realize their pricing potential.
And, we’re giving it away to one team for free (market value = $30k)
Apply here today before July 31 to be considered: https://pricingsaas.com/services/giveaway
Good luck!
LinkedIn Crossover 
- From John: Is your pricing compounding your growth?
- From Ulrik: 16x your CLTV by 2x’ing these components
- From Kyle Poyar: The recent interest in hybrid / usage-based / outcome-based pricing
Webinars on demand
Get tactical with on-demand sessions covering everything from credit-based models and AI pricing, to annual vs. monthly trade-offs and premium support monetization.
Led by Ulrik Lehrskov-Schmidt - pricing advisor to top SaaS teams - these webinars go beyond theory and into what’s actually working in the market.
From the Good-Better-Best Newsletter 
Cheatcodes for Usage-Based Pricing (with Scott Woody)
A few weeks back, we gathered a small group of pricing leaders for an impromptu workshop with Metronome CEO, Scott Woody.
At Metronome, Scott and his team are pushing UBP into new frontiers with some of the most innovative companies in AI (e.g., OpenAI, AssemblyAI).
Below, I’ve summarized the key questions that were asked during the session, and Scott’s answers below.
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