This Week: August 17- 24
The Hot Topic 
Agentic AI Pricing 1 of 6 [Webinar] | Making Money In Uncertain Times
This Thursday, @ulrik breaks down how to price AI when value is unknown and markets are shifting:
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Win share with untested products
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Niche down vs. chase TAM
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Balance agility vs. stability
Aug 28, 2025 - 6 AM PDT | 9 AM EDT | 3 PM CEST
LinkedIn Crossover 
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From Rob: Changing your value metric is the hardest move in pricing
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From Dan Balcauski: Low prices are killing your enterprise deals
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From Ulrik: Horizontal vs vertical software pricing
Community update 
Big news - @Rob_Litterst is now full-time on PricingSaaS 
The team just wrapped our first offsite in Montreal, mapping out what’s next: more reports, more swipe files, more frameworks to help operators keep up with SaaS.
Want to collaborate?
Reach out at rob@pricingsaas.com.
From the Good-Better-Best Newsletter 
Teardown: Figma Make vs Lovable
Figma recently launched a new product called Figma Make to compete with Lovable and other vibe-coding tools. After pushing Figma Make and a few other AI features into GA, Figma announced monthly credit limits across all AI tools.
They also teased changes that will roll out later this year, including the ability to purchase additional AI credits for power users and lower credit limits for users with View, Collab, and Dev seats.
Notably, for the time being Figma says they won’t be strictly enforcing credit limits for Full seats (they are historically generous in the early days of a product launch. In 2021, they offered FigJam free for the first year).
Despite the early generosity, this model is objectively more complex than Lovable, which allows you to see usage in real-time directly from your dashboard, charges a single credit regardless of prompt complexity, and offers flexible credit rollovers.
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