PricingSaaS Community Roundup: Sunday April 6

PricingSaaS Community Roundup

This Week: March 31-April 6


The Hot Topic :fire:

What’s the typical logo or revenue split in a Good-Better-Best pricing model?

Common pattern shared:

  • 30% / 60% / 10% (Good / Better / Best)
  • Sometimes skewed to 20% / 70% / 10%, depending on goals

Key insights:

  • Middle tier is usually the growth engine
  • Entry tier lowers friction, then nudges to upgrade
  • Top tier often acts as a price anchor more than a volume driver

Important distinctions:

  • Most data refers to logos, not revenue
  • Enterprise/custom tiers can skew distributions heavily
  • Define the intent behind each tier: acquisition, upsell, or anchoring?

Full convo here.


Market Moves 🏃‍♂️‍➡️

  • Asana made updates to their pricing plan
  • Loom added new features
  • Plaid added a new plan

LinkedIn Crossover :thinking:


Events :date:

:backhand_index_pointing_right: Coming up

Tuesday April 28: Community AMA with Sam Lee

Sam’s led pricing at ServiceNow, Snowflake, and now HubSpot - some of the biggest names in SaaS.

In this AMA, he’ll be set to cover qs on:

  • How to build pricing models that scale
  • What a high-performing pricing org looks like
  • Tying pricing to business goals

:fire: Question submissions open this coming Wednesday. Keep your eyes peeled.


From the Good-Better-Best Newsletter :rolled_up_newspaper:

How SaaS companies win by packaging services:

Earlier this year, I wrote about one of the themes I’m watching this year, Humans as a Premium Feature.

When I saw Bardeen’s Colby Morgan announce a new focus on services in their pricing and packaging strategy — I reached out to get the scoop.

Bardeen was originally positioned as a horizontal AI-automation tool for everyone, but tightened their focus on go-to-market automation when they realized GTM teams were by far their most common use case.

This pivot placed Bardeen in direct competition with other players in the GTM automation space, including Clay. But rather than competing solely on features, Bardeen differentiated by addressing a common pain point: implementation complexity.

Read more


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