PricingSaaS Community Roundup
This Week: March 24-30
The Hot Topic 
Bringing outcome-based pricing to life
Everyone loves the idea of pricing based on outcomes. But actually implementing it? That’s where things can get messy.
Top blockers from the thread:
- Attribution is hard: Most outcomes aren’t cleanly measurable.
- Not for everyone: Works for binary outcomes (e.g. AI SDR), falls apart for HR, brand, eng.
- Predictability wins: Buyers want cost certainty - seat-based still rules for that.
- Metric distortion is real: Incentivize the wrong thing, get the wrong behavior.
Pro tips shared:
- Use AI to model value vs. competitors.
- Add floors/ceilings to pricing.
- Credit-based models can boost clarity.
Bottom line: Only works if outcomes are tight, traceable, and trusted.
Full convo here
Market Moves 🏃♂️➡️
LinkedIn Crossover 
- From Rob: Why threshold analysis shows seat-based pricing is here to stay
- From John: Hybrid pricing at ServiceNow
- From Kyle Poyar: On product-market-price fit
Lightning Lesson 
On Friday, Rob ran a Maven Lightning Lesson on How Top SaaS Companies Optimize Their Pricing.
He broke down the biggest (and most expensive) pricing mistakes, plus real-world examples of what actually works.
Missed it? Access the replay on demand (and for free) right here.
Events 
Coming up
Tuesday April 28: AMA with Sam Lee
Thrilled to announce our first-ever AMA (ask-me-anything) with Hubspot’s in-house pricing expert, Sam Lee.
Sam has almost 20+ years of cumulative experience in business planning, monetization strategy, GTM and business ops,
Expect a notification very soon on how to submit your questions and participate… 
From the Good-Better-Best Newsletter 
Inside Figma’s Pricing Evolution:
Figma CEO Dylan Field has always had a unique POV on pricing. He shared his perspective on pricing back in 2020 in an interview with Patrick O’Shaughnessy.
Read the full quote, it’s a long one, but a good one:
Pricing is such a big topic, we could spend hours on this. I think the simple advice I’ll give for people that are designing their first pricing strategy is to not get too detail-oriented on it. I think the natural inclination of people who are technical is to go after super fancy conjoint analysis and try to create this really rigorous process through which you can figure out what your perfect pricing should be or engaging with a consulting firm or something. I think if you can design a few plans that you can show people and get their feedback on it, you’ll learn so much from just talking to a few users about potential pricing, and reading their body language. Make sure that you do it either in person or over video, seeing how they just viscerally react to something I think is a good first step.
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