Guide to estimating customer value

#4-pricing-resources
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Below are links to a series of articles I published on LinkedIn on value-based product and pricing strategy. I offer it as a starter kit for anyone interested in quantifying customer value. I plan to add other chapters in the near future.

  1. Why you should care about your product’s value
  2. What is value
  3. How to quantify the value of your product

I’m happy to discuss/connect/collaborate with anyone in the community on this topic.

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Looks like the beginning of a great book!

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Here’s a brief introduction to Customer Lifetime Value (CLV) along with some methods to calculate it. Would love to hear your thoughts or approaches on this topic!

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Anubhav,

Excellent article. Customer Lifetime Value is an equally important concept for subscription businesses to know. It measure Value from the vendor’s perspective.

It is a distinct concept from Value from the customer’s perspective, however. Which is my focus.

No doubt these two Value frameworks are linked.

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I just started a FREE newsletter on Substack called the Valorizer. Please take a look and subscribe!

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Customer Lifetime Value needs to be smaller, significantly smaller, than value to customer. This needs its own acronym. I like V2C for value to customer.

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I just finished my 6-part series on value-based product & pricing strategy. All available on Substack for free: https://edarnold1.substack.com/

  1. Why You Should Care About Your Product’s Value
  2. What is Value?
  3. How to Quantify the Value of Your Product
  4. How do you Validate Customer Value?
  5. The Secret Sauce of Value Selling
  6. Value Selling Best Practices

Comments and questions are welcomed.

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