Recorded AMA with Justin Farris [VP Product, GitLab]

#5-events Upcoming
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Submit your Qs to Justin Farris [VP Product, GitLab]

:studio_microphone: We’re recording a video AMA with GitLab’s VP of Product - and you can shape the questions.

Justin Farris is joining @Rob_Litterst for a deep-dive conversation on:

  • Aligning Product and Pricing
  • Monetizing an open source product
  • Making Pricing reflect company values

:envelope_with_arrow: It’s not live - we’re recording in advance.

That means now’s your chance to submit a question before we hit record.

Drop your Qs below in the thread. We’ll feature the best in the interview.

Recording and transcript coming soon.

Where Product Meets Pricing
Where Product Meets Pricing1920×1000 81.3 KB

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What’s your favorite approach on testing prices during product development?

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What’s your take on A/B testing pricing?

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How do you recommend gaining pricing insight from customer personas who are averse to talking about pricing directly (E.g. always shoot for the bottom in surveys, do not want to discuss face-to-face)

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In B2B, the best pricing insights come from talking about value, not pricing. Value is the Result of solving problems. Learn about their problems. Learn about the KPIs they are trying to improve. Then, use business acumen to help determine how much incremental they will make. Incremental profit is highly correlated with willingness to pay.

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