IMPORTED FROM SKOOL
Original Post was posted by Sarah Burgess on Aug '24
Hi all, I’m Sarah and I lead a product team at the HR tech company Small Improvements. We recently launched new redesigned pricing with a lower-priced entry tier. I did much of my learning from Ulrik’s content and book. Would be interested to learn more about others working on tiered packages, especially targeting larger accounts with per-feature pricing and targeted discounting, which is the next phase of our progress.
Florian Compe, Aug '24
It depends on your customer size (Ratio between smallest customer and biggest customer). For example, I tried to upgrade the monthly subscription to premium as we are doing premium services, but company starting to use my products/services are scared to extend the value as it involved their own business partners. So I need to adapt to make a safe entry level with very basics usage. When my customer starts to see the full value and more comfort in the usage, he chooses add-on features. It is not tested yet. Just some thought about the approach.
Sarah Burgess, Sep '24
@Florian Compe
thank you this makes sense! How did you scope your add-on features?
Florian Compe, Sep '24
@Sarah Burgess
I am just on it right - reconsidering the approach.
New customer with low maturity and no idea of what he wants: I split with FEATURES and SERVICES (Support) where FEATURES are the minimum. I just propose services (Cheap, medium premium with a price ratio from 1 to 5). If the customer wants more with specific questions or requirements, I am adding features (Add-on) with additional price. If several add-ons are required, I make a specific package (permanently revised to get the righ… See more