IMPORTED FROM SKOOL
Original Post was posted by Maxim Boelter on Oct '24
Hi everyone, since I feel like tiered pricing usually gets most of the attention I’m seeking clarity for mono-platform pricing on a few points:
- Our offering includes both a service component (content maintenance and delivery) and a SaaS platform. In a mono-platform model, how should we structure these elements? Should the service be an add-on, or part of the core platform?
Currently, we have:
Maxim Boelter • Oct '24 (edited)
The idea of a service concept struck a chord with me. Adding the things we already do for “free” as a service into the flat fee to help increase or justify a higher price point.
Carsten Kunkel • Oct '24
Hi Maxim,
as I understand, you are essentially offering a self-service helpdesk platform that your clients can use provide their user with information better than just manuals, e.g. videos of how to use, photos, etc. with the aim of reducing the # of support request getting through to their 2nd line.
Value drivers for your clients:
-
of products on the platform
-
of knowledge calls (as an approximation for reduction in 2nd level calls at your client)
Some considerations on services:
The service elemen… See more
Maxim Boelter • Oct '24 (edited)
@Carsten Kunkel
Hi Carsten! Funny, we pretty much had the same idea and used a similar approach this week with great success.
Only thing is always getting enough data from companies on cost savings to build a clear business case. Even if they know that a ticket or support call costs them €5-10 on average it’s “does one knowledge call really prevent one ticket?” Especially since we’re part of the onboarding experience and replace the paper manual. Meaning a lot of traffic. But that’s still a resul… See more
Maxim Boelter • Oct '24
@Carsten Kunkel
P.S. we also prevent and are able to solve 2nd line technical requests. Our focus is less on automation and more on better / instant access / understanding of specialized knowledge.
So a large enterprise also told us today, even if they can’t make a direct business case on paper, even an initial break even or “we think this is so cool” could be enough. Which considering the 300-400k ACV at scale also surprised us.
Maxim Boelter • Oct '24
Another learning today (for anyone in enterprise mostly), amazing how much leverage talking terms, not just packaging/pricing, can give you. Ulrik’s discount, bonus, planned concessions sheet is amazing.