**Feedback on Restructuring Pricing Strategy for German Language Online Course (LatAm Market)**

#2-pricing-questions
1

Hi everyone,

We’re in the process of changing the pricing structure of our online platform for learning German, which is aimed at Spanish-speaking users from Latin America and Europe (price-sensitive market). Currently, we offer a subscription-based plan per language level with the following features:

  • Access to videos and interactive exercises
  • Weekly live group sessions about german culture
  • Native-speaking teacher support
  • Access to our community

Current price: $15 USD/month per level

As we’re migrating to a new platform, we want to move away from level-based subscriptions and instead offer access to all levels (A1–B2) in feature-based tiers.

Here’s the new pricing idea:

:rocket: Option 1: 3-Tier Plan

BASIC – $10/month

  • Access to all videos & exercises (all levels)
  • Masterclasses

PREMIUM – $20/month

  • All Basic features
  • Vocab tool
  • AI Writing Correction

PLUS – $30/month

  • All Premium features
  • AI Speaking Practice (automated conversations, voice recognition, etc.)

But we’re also considering Option 2: 2-Tier Plan, where we keep only Basic + Premium and give a bit more value in the Basic plan (for $15/month), for example including the vocab feature or limited writing correction to reduce friction for entry.

Questions for you all:

  1. In a price-sensitive market like LatAm, would you go for 2 or 3 tiers?
  2. Does offering all levels (A1–B2) in every plan make sense to simplify the offer?
  3. Are we giving enough perceived value at $10, $20, $30? Or should we bundle differently?
  4. Any examples of similar platforms doing this successfully?

We’re aiming to grow our user base while still offering meaningful value and support. Would love any feedback, suggestions, or red flags you see!

Thanks so much :raising_hands:

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2

Hey Lena! Great to have you here :waving_hand:t3: A few thoughts below:

  1. I would go with 3 in the scenario you proposed. This will help achieve your goal of growing the user-base, and anchoring will help make the lower tier look more attractive.
  2. I think so. I’d test differentiating higher tiers with advanced features/functionality like you are planning to.
  3. You would know this better than I would given your market expertise, but I think the only way to find out is to test this and see. The numbers seem reasonable based on what I know about Duolingo and other players.
  4. One thought: Is there an opportunity to offer everything in one tier and charge based on contract duration? For instance, a 3-month subscription is $20 per month, but a 12-month subscription is $12/mo?

Noticed Babbel does this and think it can work well for consumer products that may not always be a long-term subscription (e.g., my wife and I used Care.com to find childcare, and they have a model like this, I believe Tinder does too)

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  1. I’d go with 3 tiers, and I don’t think that choice needs to be market-specific. The classic good-better-best structure tends to convert better across the board.
  2. Offering all levels in every plan makes sense. As a user, I wouldn’t care which level I’m “on”—what matters is making progress. The value is in improvement, not in the level I am currently at.
  3. Hard to say definitively, but at a glance, the value seems solid enough to test.
  4. Depends a lot on whether you’re mobile-first or desktop-first. If you’re mobile-first, look at Duolingo, Babbel, etc.
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