What agents will be used in pricing?

#2-pricing-questions
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Microsoft released a very interesting report today on the future of the workforce. One of the things it suggests is that most of us will be managing agents in the future.

What agents will we be managing as pricing experts?

Here is my initial list.

An agent to generate value models
An agent to customize the value model for a specific opportunity
An agent to generate a pricing model
An agent to optimize pricing
An agent to find and compare pricing
An agent to compare value models (i) for parts of my own company, (ii) for competitive alternatives (probably two different agents)
A family of data analysis agents (probably from third parties)
A scenario planning agent to let me explore different scenarios
A function to value driver mapper
An agent to feed information about value and pricing to other agents (like buying agents)
An environment to manage and combine the outputs of these agents

An agent to communicate value for sales to use
An agent to communicate value a buyer/customer can use
An agent a customer can use to gather information needed in the value model and in value documentation

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Some of the larger SaaS companies have been migrating customer-related service. We will start to see agentic work start taking on data gathering and consolidating as well as prep materials for sales (email writing specific to customer, etc. (finance and other areas will use this as well)

Just a guess but i think we’ll be at the simpler stages until all the challenges of Outcome based pricing are worked out

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I think some are over indexing on outcome based pricing. It is not the only way to price agents. Afterall, most employees are not only paid for outcomes (with the exception of sales and a few customer success people). Most employees have a salary plus some form of performance based compensation. Some thought os agent pricing generally here. How to price AI agents I Ibbaka

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