NEW REPORT: How 500 SaaS Companies Use Discounts

#4-pricing-resources PricingSaaS Reports
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Hey folks :waving_hand:

Yesterday we dropped a brand-new research report on something every SaaS team deals with -but rarely benchmarks:

Discounts.

We analyzed the pricing pages of our PricingSaaS index to break down how different types of discounts are actually used in the wild:

:white_check_mark: Annual
:white_check_mark: Volume
:white_check_mark: Introductory
:white_check_mark: Multi-year
:white_check_mark: Multi-product
:white_check_mark: Even migration offers (yep, they exist)

Some quick takeaways:

  • 52.7% of companies offer annual discounts (20% is the median)

  • Multi-product offers? Only 5.7% do it

  • Most volume discounts kick in at 100+ users

:inbox_tray: Grab the full report here
:thread: Already thinking about how this affects your pricing? Drop your questions or frameworks below.

Curious to hear how you’re using (or avoiding) discounts today.

:victory_hand: John & Rob

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It’s really a good report. Thanks for sharing John & Rob.

Here are a few pricing tactics I’ve seen used, but rarely among the top 500 SaaS companies:

:three_o_clock: Loss Aversion:
Limited-time deals that create urgency and FOMO.

:globe_showing_europe_africa: PPP Pricing (Purchasing Power Parity):
Geo-based discounts that make products more accessible globally.

:wrapped_gift: Promotional Discounts:
Popular among creators and indie makers to drive early traction or support launches.

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Great examples @Geo_Jacob! And glad you enjoyed the report.

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