Looking for advice: How much would you pay per organizational maturity diagnostic powered by AI?

#2-pricing-questions
1

Hi everyone!

I’m currently launching a SaaS tool called Maturitool, designed specifically for consultants and business advisors. The platform helps them easily perform organizational maturity diagnostics on any topic (digital transformation, HR, AI readiness, project management, sales process, etc.).

The value proposition is simple:

:white_check_mark: Our AI automatically generates tailored questionnaires
:white_check_mark: Consultants can edit/customize them if needed
:white_check_mark: Clients fill in the questionnaires
:white_check_mark: The AI calculates maturity scores, interprets results domain by domain, and generates recommendations + an executive summary

My goal is to save consultants a lot of time, help them deliver data-driven insights, and provide them with a professional, structured diagnostic they can resell to their clients.

For the MVP, I’m not considering a subscription yet — I want to charge per diagnostic.

However, I’m unsure about the right price point:

:right_arrow: Should it be $25? $50? $100? $200+ per diagnostic?
:right_arrow: What would sound fair and attractive to consultants while reflecting the value (considering they usually charge their clients $1,000 – $3,000 for such diagnostics)?

I’d love to hear from the community:

:sparkles: What would you pay (or what would you expect your clients to pay) for such a tool, per diagnostic?
:sparkles: Any benchmarks, thoughts, or feedback would be super helpful!

Thanks in advance :folded_hands:

2 Likes
2

Francois,

My first, honest reaction is that I don’t have a need for this and am not sure if other consultancies would either. But that is likely because of my own ignorance.

Can you provide more details about the users, use-case and current alternatives?

Ed

3

Hey Francois,

I would imagine you could charge at least $100-$200 if consultants are able to charge $1,000-$3,000 for the diagnostic.

Other thought: Think it probably makes sense to focus on a specific type of consultant so you can hone in on the value prop and price and build some steam within a targeted segment.

Curious if you’re already focused on one type of consultant and if you’ve had any initial feedback on price from prospects?

Rob

4

Hi Ed,

Thank you for your honest feedback — that’s super helpful!

To give you a bit more context: Maturitool is primarily designed for consultants, coaches, and small consulting firms who regularly run organizational assessments as part of their sales process or during consulting engagements.

The typical use case is:

• A consultant wants to assess a client’s maturity on a specific topic (e.g., digital transformation, project management, HR processes).

• Normally, they would either build a questionnaire from scratch, use Excel-based frameworks, or pay a specialized firm for an assessment model.

• This is usually time-consuming and requires manual effort to interpret results and prepare recommendations.

Maturitool automates this entire process :

:white_check_mark: It generates a relevant, structured questionnaire based on the topic

:white_check_mark: The consultant can tweak it if needed

:white_check_mark: The client answers the questionnaire

:white_check_mark: The AI instantly calculates maturity scores, analyzes results, and generates actionable recommendations + a professional executive summary

So essentially, the tool helps consultants:

  1. Save hours of prep and analysis time

  2. Add structure and credibility to their consulting offer

  3. Deliver a clear, data-driven diagnostic report to their clients (something they often charge $1,000+ for)

As for current alternatives, they’re mostly:

• Home-made tools (Excel/Word templates)

• Specialized consulting firms who sell expensive diagnostic frameworks

• General survey tools (Typeform, Google Forms) but without scoring logic, analysis, or recommendations

Maturitool aims to fill this gap and make it easy and affordable for consultants to deliver high-quality diagnostics without reinventing the wheel every time.

Happy to clarify further if needed!

And thanks again for your honest reaction — that’s exactly the kind of feedback I need at this stage. :raising_hands:

François

5

Hey Rob,

Really appreciate your take — it helps me structure my thinking.

I’m actually torn between two pricing logics at the moment:

On one hand, I totally agree with your reasoning. Consultants are charging $1,000–$3,000 for these diagnostics, and I’m saving them hours of prep, analysis, and report writing. So it makes sense to price it at $100–$200 per diagnostic without much resistance, especially since it’s almost a “done-for-you” product they can resell.

On the other hand, I’m aware that in today’s SaaS/AI landscape, people are used to seeing powerful generalist tools (like ChatGPT) available for $20–$30/month and covering hundreds of use cases. So I wonder if, at first glance, a $150 price tag “per diagnostic” might feel too high and create unnecessary friction — even if the value is objectively there.

I even thought of pricing it around $25/diagnostic to make it a “no-brainer” entry point, but then I worry it could send the wrong signal about the quality and seriousness of the tool.

So far, I’ve spoken with two prospective users, and both told me that $25 per diagnostic would actually sound very cheap to them.

That’s why I’m currently weighing whether I should:

  1. Position it as a premium, high-value diagnostic product and price accordingly (closer to $100+), or

  2. Keep it affordable to maximize adoption early on, and maybe increase prices later.

Your comment about focusing on a specific consultant profile is also very relevant. I’ve been keeping it broad at MVP stage, but I can definitely see value in narrowing down the positioning to build credibility and word-of-mouth faster.

Thanks again for your thoughtful feedback! If you have any thoughts on pricing psychology or early-stage SaaS positioning, I’d love to hear them.

1 Like
6

Hi Frances

Before you worry too much about pricing do some more work on value. i am generally concerned about value drivers for consultants based on cost savings as consultants have historically passed these on to customers. Consultants are also stingy and typically have low willingness to pay.

I think you may be better off by positioning this as a way for consultants to earn more money (a revenue value driver).

Have you considered offering this directly to customers as an alternative to consultants? The product may need more development of course, but I think that may be a better path.

Think of it as a diagnostic agent.

There may be a way to use consultants as resellers for this where they collect a lead.

7

Hi Steven,

Thank you for your thoughtful feedback — I really appreciate it.

You’re right to challenge me on the value driver. Initially, I was framing it around time savings and operational efficiency for consultants, but I do agree that this is not always a strong enough lever, especially when the savings are passed on to clients or consultants are used to doing things manually “for free.”

Your point about positioning it as a revenue enabler is really interesting and something I’ve started to think about.

In many cases, consultants could use the diagnostic as a foot-in-the-door offer to land larger consulting engagements. It becomes a way to monetize the assessment process and open the door to selling follow-up services based on the maturity gaps identified.

That’s a direction I’d like to push further in my messaging.

Regarding your suggestion of offering it directly to end customers (i.e., companies), I’ve definitely considered it too. In fact, I can see this evolving in two possible ways:

  1. Consultants using the tool as a diagnostic agent and reselling it, bundled with their advisory services — as you suggested.

  2. Companies using it directly for self-assessment, without a consultant — especially in sectors where internal teams are mature enough to lead their own improvement plans once they have a clear diagnostic.

For now, my feeling is that it’s easier to start with consultants because:

• They immediately understand the use case and the value of having a structured, automated diagnostic tool.

• They already have a sales/consulting process where this tool can plug in naturally.

• Selling to consultants is likely faster and cheaper at MVP stage compared to educating business leaders.

That said, your idea of positioning it as a diagnostic agent product — potentially with consultants acting as lead generators or value-added resellers — is a very appealing long-term option, and I’ll keep it in mind as I iterate.

Thanks again for challenging me on this — super helpful to refine both the value proposition and the potential go-to-market strategy!

8

Francois,
Check out my guide to estimating customer value in #4-pricing-resources . Very happy to have a 1:1 discussion if you’d like additional help.
Ed

9

Makes sense, Francois – thanks for the context!

I would definitely talk to more prospects to gather feedback on the options you mentioned. If they all think $25 is too cheap, I’d imagine you could both raise prices and still make it a no-brainer.

In terms of GTM approach, I think if you start broad it makes sense to keep the price point lower, then you can raise it as you offer more specific/customized diagnostic tools for targeted consultant verticals.