DETECTED: Mar 22, 2025
SUMMARY
Plaid added a new plan.
CHANGES
Price Changes: None 
Packaging Changes: The updated pricing page introduces a new plan Growth plan. It also modifies features and CTAs and provides detailed pricing models and options for volume discounts.
ANALYSIS
Plaid introduced a Growth plan between Pay as you Go and Custom, allowing customers to lock in savings with an annual plan, and get dedicated account management. This feels like a move to drive more predictable revenue.
